Welcome to the Journey: Tulare County Branding and Wayfinding Plan

Every community has a story worth telling.

Tulare County is made up of remarkable places, hardworking communities, rich agricultural landscapes, and generations of people whose stories have shaped the county we know today.

As our communities continue to grow and evolve, this project is an opportunity to celebrate what makes each place unique while creating a unified brand and wayfinding system that helps residents and visitors better experience everything Tulare County has to offer.

Rather than beginning with predetermined ideas, we’re starting by listening.

Over the coming months, we’ll be traveling throughout Tulare County to learn from residents, businesses, community organizations, local leaders, and visitors. Through conversations, workshops, surveys, mapping activities, and community events, we’ll gather the stories, experiences, and local knowledge that will guide the design process.

Your ideas will help shape project communications, community branding, and a future wayfinding system that reflects the people, places, and character of Tulare County.

Whether you’ve lived here your entire life or recently discovered the county, your perspective matters.

We invite you to explore the project, follow our progress, and share your ideas as we build this story together.